PRESS RELEASE
The Opposition Leader called on the Minister of Economic Affairs, His Excellency Lyonpo Khandu Wangchuk, yesterday to express the Opposition Party’s concerns on the Royal Government’s recent policy decisions on tourism. The Opposition Leader reported that, after studying the Royal Government’s Executive Order of 13 November 2009 and consulting a wide range of people, representing a cross section of society, the Opposition Party has concluded that:
On the Royal Government’s decision to “Roll out of the integrated channel, price and supply policy that liberalizes the minimum package price and mandatory package via tour operator requirement…”
- Liberalizing the tourist tariff will undermine the positive brand image that our country has carefully cultivated and enjoyed over the last three decades. Most foreigners, including those who have never visited Bhutan, perceive Bhutan as a high end, exclusive destination. They consistently applaud the existing tariff policy as responsible and sustainable measures that are also in line with the principles of Gross National Happiness. Liberalizing the tourist tariff, even if it actually amounts to increased tourist spending, will harm Bhutan’s brand image.