McKinsey

So the government has accepted and decided to implement McKinsey’s recommendations for the tourism sector. And it seems like we are paying a lot of money – almost 10 million dollars – to a consulting firm to tell us what we already know. Attracting high end visitors, promoting ecotourism, making Bhutan a destination for international meetings, easing ticketing, simplifying visa procedures, improving hotels, domestic air services, developing infrastructure, investing in marketing … these are more or less the same recommendations that a series of earlier consultants have made. More importantly, they are the same ones that ABTO and tour…